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Why Do Fools Fall in Love is a 1981 album by American singer Diana Ross on the RCA label. It reached #15 in the USA (#4 R&B), #17 in the UK and the top ten in Sweden, Norway and the Netherlands. It was the first album Ross recorded after leaving the Motown label, when she signed a $20 million deal with RCA. Originally, Nile Rodgers and Bernard Edwards were slated to produce the follow-up to the platinum Diana album. However, their schedules were filled with commitments to also produce Debbie Harry’s solo debut, Johnny Mathis and another Chic album. Ross had given her word to RCA president, Robert Summers to deliver an album for the 1981 holiday selling season. The album was the first to be produced by the singer herself, and it became her second RIAA-certified platinum album (That... Read on...